We bring it all together. We are a creative agency specialising in marketing strategy, branding, film, and design. We all sit in a nice big room so we all work together. This means you get all the best brains all of the time. It’s a flat structure. No nonsense. We pride ourselves on our fresh eye-catching creativity. We have sound principles, sound thinking, and sound common sense.

Our services

Brand Strategy
Design & Art Direction
Environmental & Wayfinding
Social Media

Award Winning

In 2019 we scooped up Best Marketing Campaign – Offices at the PMA Awards for our Q1, Art of Building campaign for Argent.
See full campaign
Branding buildings and places has become our speciality. But a long history of keeping a diverse portfolio full of big blue chip clients helps keep our creatives fresh and on their toes. Making sure we provide meaningful and memorable marketing campaigns for our clients. Our clients include:

Our smart principals

Stuart McHarrie

Co-founder of Smart Soho, Stuart graduated from Central St Martins. Utilising His skills in design, illustration, and visualisation have seen him work on campaigns for numerous blue-chip brands, including The Crown Estate, Grosvenor and Chanel. An accomplished director of corporate films, Stuart is also in overall charge of Smart Soho’s creative department. With a love of all aspects of art, Stuart can often be found brush in hand in his studio overlooking the Thames.

Will Burnett

Co-founder of Smart Soho, along with Stuart & Martin, Will is a graduate of Camberwell School of Art and Design. Taking the creative lead on above and below the line campaigns for Argent, Shaftesbury, and Helical, he also heads up the Smart Soho design team. Will oversees all design aspects for digital, branding, and print on a day-to-day basis. In his spare time when not acting as a cab service for his kids, he likes to think he can still mix it up on the tennis court. At least, he still talks a good game.

Martin Laking

Co-founder of Smart Soho, Martin has vast experience and knowledge handling advertising and marketing campaigns in all sectors. A senior member of the account management team, he helps build solid relationships with Smart Soho clients and oversees a young and energetic team. Martin has worked on campaigns for clients such as Blackstone and Dorrington, while also being a key player in a ukulele band called The Fleas. They are a band who will liven up any party, but he does recommend you only book a 30 minute set.