The smart way

Eye-catching creativity

Eye-catching creativity

We bring it all together. Smart Soho is a creative agency specialising in marketing strategy, branding, design and film for the property industry. Clever eye-catching creativity backed up by a dedicated team of experts who deliver time and time again for our clients. Solid principles, intelligent thinking, and sound common sense. Meaningful and memorable results-driven campaigns – that’s smart property marketing.

Smart Soho - Smart Property Marketing
PMA Awards - Winner Badge

Award winning

Best marketing campaign

In 2019 we scooped up Best Marketing Campaign – Offices at the PMA Awards for our Q1, Art of Building campaign for Argent.

Smart culture

People buy people

People buy people

People buy people and that statement is no truer than in the real estate world. The building, the agents, the landowners, the developers, the creatives (that’s us!) – it’s all about teamwork. The very best way to achieve great results is through working together to achieve the project goal – plus quick-witted creativity, great ideas, sound methodology and effective processes of course.

Smart Soho - Smart Property Marketing

Smart services

Great story tellers

Great story tellers

Our job is to bring the bricks and mortar to life for the people who will use them. We tell great stories, shaping the narrative through many different mediums – web, film, brochures, animation, social campaigns, hoardings. We are focused on intelligent place and space marketing for the long term.

Smart Soho - Smart Property Marketing

Smart clients

Meaningful & memorable

Meaningful & memorable

Branding buildings and places has become our speciality. As well as working with all the major landowners in London, we have a long history of keeping a diverse portfolio full of big blue-chip clients helps keep our creatives fresh and on their toes. Making sure we provide meaningful and memorable marketing campaigns for our clients.

Argent Logo
The Crown Estate - Logo
Shaftesbury Logo
Helical Logo
Grosvenor Logo
Picton Logo
The Mercers Co Logo
Soho Estates Logo
Dorrington Logo
Brunswick Property Partners Logo

Smart principals

Sound principles with sound common sense

Sound principles with sound common sense

Formed in 2012 by co-founders Will Burnett, Martin Laking, and Stuart McHarrie, Smart Soho strives to be the creative pacesetters in the property marketing sector. Backed up by a team of experienced designers and client-focused account handlers, the smart money is on our award-winning campaigns, intelligent processes, and an in-depth understanding of your project goals.

Design Director & Co-founder

Co-founder of Smart Soho, along with Stuart & Martin, Will is a graduate of Camberwell School of Art and Design. Taking the creative lead on above and below the line campaigns for Argent, Shaftesbury, and Helical, he also heads up the Smart Soho design team. Will oversees all design aspects for digital, branding, and print on a day-to-day basis. In his spare time when not acting as a cab service for his kids, he likes to think he can still mix it up on the tennis court. At least, he still talks a good game.

Smart Soho Co-founder - Will Burnett

Account Director & Co-founder

Co-founder of Smart Soho, Martin has vast experience and knowledge handling advertising and marketing campaigns in all sectors. A senior member of the account management team, he helps build solid relationships with Smart Soho clients and oversees a young and energetic team. Martin has worked on campaigns for clients such as Blackstone and Dorrington, while also being a key player in a ukulele band called The Fleas. They are a band who will liven up any party, but he does recommend you only book a 30 minute set.

Smart Soho Co-founder - Martin Laking

Creative Director & Co-founder

Co-founder of Smart Soho, Stuart graduated from Central St Martins. Utilising His skills in design, illustration, and visualisation have seen him work on campaigns for numerous blue-chip brands, including The Crown Estate, Grosvenor and Chanel. An accomplished director of corporate films, Stuart is also in overall charge of Smart Soho’s creative department. With a love of all aspects of art, Stuart can often be found brush in hand in his studio overlooking the Thames.

Smart Soho Co-founder - Stuart McHarrie

View our work

Carnaby Offices

Look up Carnaby


A smilier work life

25 Eccleston Place

Worklife exclusivity with flex appeal

Eighty Grosvenor Street

Making a Mayfair masterpiece

16 Eastcheap

EC to get excited about

Q1, King’s Cross

The Art of Building

12 Henrietta Street

The garden just got greener

90 Bartholomew Close

A new office blueprint

Stanford Building

Where your business will flourish

New business

Get in contact with Martin Laking to chat about smarter property marketing.
Telephone: 020 3026 2711

See more

Download our extended portfolio to see the other great projects we have been working on recently.

Smart films

Our in-house film team can produce anything from a basic flythrough to a full concept film with a narrative.