We bring it all together. Smart Soho is a creative agency specialising in marketing strategy, branding, design and film for the property industry.

Clever eye-catching creativity backed up by a dedicated team of experts who deliver time and time again for our clients.

Solid principles, intelligent thinking, and sound common sense. Meaningful and memorable results-driven campaigns – that’s smart property marketing.

We bring it all together. Smart Soho is a creative agency specialising in marketing strategy, branding, design and film for the property industry. Clever eye-catching creativity backed up by a dedicated team of experts who deliver time and time again for our clients. Solid principles, intelligent thinking, and sound common sense. Meaningful and memorable results-driven campaigns – that’s smart property marketing.

Smart Clients

Branding buildings and places has become our speciality. As well as working with all the major landowners in London, we have a long history of keeping a diverse portfolio full of big blue-chip clients helps keep our creatives fresh and on their toes. Making sure we provide meaningful and memorable marketing campaigns for our clients.

Branding buildings and places has become our speciality. As well as working with all the major landowners in London, we have a long history of keeping a diverse portfolio full of big blue-chip clients helps keep our creatives fresh and on their toes. Making sure we provide meaningful and memorable marketing campaigns for our clients.
The Crown Estate - Logo
Helical Logo
Grosvenor Logo
Argent Logo
Soho Estates Logo
Shaftesbury Logo
Brunswick Property Partners Logo
Picton Logo
The Mercers Co Logo
Dorrington Logo

Smart Culture

People buy people and that statement is no truer than in the real estate world. The building, the agents, the landowners, the developers, the creatives (that’s us!) – it’s all about teamwork. The very best way to achieve great results is through working together to achieve the project goal – plus quick-witted creativity, great ideas, sound methodology and effective processes of course.

People buy people and that statement is no truer than in the real estate world. The building, the agents, the landowners, the developers, the creatives (that’s us!) – it’s all about teamwork. The very best way to achieve great results is through working together to achieve the project goal – plus quick-witted creativity, great ideas, sound methodology and effective processes of course.
Smart Soho - Smart Property Marketing

Smart Services

Our job is to bring the bricks and mortar to life for the people who will use them. We tell great stories, shaping the narrative through many different mediums – web, film, brochures, animation, social campaigns, hoardings. We are focused on intelligent place and space marketing for the long term.

Our job is to bring the bricks and mortar to life for the people who will use them. We tell great stories, shaping the narrative through many different mediums – web, film, brochures, animation, social campaigns, hoardings. We are focused on intelligent place and space marketing for the long term.
Smart Soho - Smart Property Marketing

Smart Principals

Formed in 2012 by co-founders Martin Laking, and Stuart McHarrie, Smart Soho strives to be the creative pacesetters in the property marketing sector. Backed up by a team of experienced designers and client-focused account handlers, the smart money is on our award-winning campaigns, intelligent processes, and an in-depth understanding of your project goals.

Formed in 2012 by co-founders Martin Laking, and Stuart McHarrie, Smart Soho strives to be the creative pacesetters in the property marketing sector. Backed up by a team of experienced designers and client-focused account handlers, the smart money is on our award-winning campaigns, intelligent processes, and an in-depth understanding of your project goals.

Account Director & Co-founder

Co-founder of Smart Soho, Martin has vast experience and knowledge in handling advertising and marketing campaigns in all sectors. A senior member of the account management team, he helps build solid relationships with Smart Soho clients and oversees a young and energetic team. Martin has worked on campaigns for clients such as Blackstone and Dorrington, while also being a key player in a ukulele band called The Fleas. They are a band who will liven up any party, but he does recommend you only book a 30 minute set.

Smart Soho Co-founder - Martin Laking

Creative Director & Co-founder

Co-founder of Smart Soho, Stuart graduated from Central St Martins. Utilising His skills in design, illustration, and visualisation have seen him work on campaigns for numerous blue-chip brands, including The Crown Estate, Grosvenor and Chanel. An accomplished director of corporate films, Stuart is also in overall charge of Smart Soho’s creative department. With a love of all aspects of art, Stuart can often be found brush in hand in his studio overlooking the Thames.

Smart Soho Co-founder - Stuart McHarrie

Account Director & Co-founder

Co-founder of Smart Soho, Martin has vast experience and knowledge handling advertising and marketing campaigns in all sectors. A senior member of the account management team, he helps build solid relationships with Smart Soho clients and oversees a young and energetic team. Martin has worked on campaigns for clients such as Blackstone and Dorrington, while also being a key player in a ukulele band called The Fleas. They are a band who will liven up any party, but he does recommend you only book a 30 minute set.

Smart Soho Co-founder - Martin Laking

Creative Director & Co-founder

Co-founder of Smart Soho, Stuart graduated from Central St Martins. Utilising His skills in design, illustration, and visualisation have seen him work on campaigns for numerous blue-chip brands, including The Crown Estate, Grosvenor and Chanel. An accomplished director of corporate films, Stuart is also in overall charge of Smart Soho’s creative department. With a love of all aspects of art, Stuart can often be found brush in hand in his studio overlooking the Thames.

Smart Soho Co-founder - Stuart McHarrie

Senior Account Manager

Emily Durham

Account Manager

Anya Burnett

Project Manager

Somin Park

New Business

Hello, Soho.
Get in contact with Martin Laking to chat about smarter property marketing.

martin@smartsoho.co.uk
Telephone: 020 3026 2711

New Business

Now in Manchester’s embrace. Get in contact with Emily Durham to chat about smarter property marketing.

emily@smartsoho.co.uk
Telephone: 07484 611496

Portfolio

Download our extended portfolio to see the other great projects we have been working on recently.