The ‘no nonsense’ creative agency.

We bring it all together. We are a creative agency specialising in marketing strategy, branding, film and design. We all sit in a nice big room so we all work together. This means you get all the best brains all of the time. It’s a flat structure. No nonsense. We pride ourselves on our fresh eye catching creativity. We have sound principles, sound thinking and sound common sense.

Our smart principals

Stuart McHarrie

Creative Director & Founder

Co-founder of Smart Soho, Stuart graduated from Central St Martins. Utilising His skills in design, illustration, and visualisation have seen him work on campaigns for numerous blue-chip brands, including IKEA, The London Stock Exchange, Clear Channel, Grosvenor and Chanel. An accomplished director of corporate films, Stuart is also in overall charge of Smart Soho’s creative department. With a love of all aspects of art, Stuart can often be found brush in hand in his studio overlooking the Thames.

Will Burnett

Design Director & Founder

Co-founder of Smart Soho, along with Stuart & Martin, Will is a graduate of Camberwell School of Art and Design. Taking creative lead on above and below the line campaigns for Argent, Shaftesbury and Helical, he also heads up the Smart Soho design team. Will oversees all design aspects for print, digital and branding on a day to day basis. In his spare time when not acting as a cab service for his kids, he likes to think he can still mix it up on the tennis court. At least, he still talks a good game.

Martin Laking

Account Director & Founder

Co-founder of Smart Soho, Martin has vast experience and knowledge handling advertising and marketing campaigns in all sectors. A senior member of the account management team, he helps build solid relationships with Smart Soho clients and oversees a young and energetic team. Martin has worked on campaigns for clients such as Blackstone, Crown Estate and Jaguar, while also being a key player in a ukulele band called The Fleas. They are a band who will liven up any party, but he does recommend you only book a 30 minute set.

Advertising | Brand Strategy | Design & Art Direction | Digital

Branding buildings and places has become our speciality. But a long history of keeping a diverse portfolio full of big blue chip clients helps keep our creatives fresh and on their toes. Making sure we provide meaningful and memorable marketing campaigns for our clients.

Our clients include

Environmental & Wayfinding | Exhibition | Film | Social Media