Steeped in history, the area surrounding Marshalsea Road has undergone a formidable transformation and regeneration to become one of London’s most popular workplace destinations. Today it’s home to a range of tenants, including Architects, Designers and Artisan workshops. Smart Soho were asked by Aberdeen Standard Investments to provide a campaign that was relevant to the current incarnation as well as the historic past of the building and area. The building has used its existing materials to great effect, with things such as original steel beams and beautiful London Brick. Our campaign included a desk drop campaign of a gorgeous brushed steel ‘Mint’ tin to reflect the history of the area. And instead of the boring traditional ‘To Let’ board we saw an opportunity to advertise the space using the faded ‘Ghost Ads’ you can still see on the sides of brick walls across London. The heated wall wrap gave the exact same impression, and it left a lasting one, too.