There are options aplenty in Soho for a refreshing tipple or tasty evening meal. Bateman’s Buildings, which sits between Greek and Frith Street, was one of the last unrefined streets in Soho, a space crying out to be a new drinking and dining destination if they could see past the fog of its current state. Balancing the gritty appeal of Soho, with the opportunity to attract a fine dining restaurateur, was the challenge set to us by Harley Property. To help someone with that vision see the opportunity on the menu. We labelled it Soho’s Last Secret. Using a blend of tough photography and classic vintage illustration, the campaign centrepiece hit the spot. Using an imperfect newspaper print format also added to the overall urban textural feel. The last secret soon became the last word in chic locations.
Concept | Branding | Art Direction | Graphic Design | Photography | Digital