Project Description

Jones Lang LaSalle purchased the entire UK portfolio of shopping Malls. This meant every Mall required a brand overhaul, giving the Malls back to the town in which they reside. Bexley Heath’s Mall was given to us to re-brand and we created a photography led campaign placing the label ‘B’ on classy fashionable clothing or people. We think the results bring real class and sophistication to Bexley.

Jones Lang LaSalle purchased the entire UK portfolio of shopping Malls. This meant every Mall required a brand overhaul, giving the Malls back to the town in which they reside. Bexley Heath’s Mall was given to us to re-brand and we created a photography led campaign placing the label ‘B’ on classy fashionable clothing or people. We think the results bring real class and sophistication to Bexley.

Retail Shopping Centre | 500,000 sq.ft

Place Branding | Campaign Design | Art Direction | Rollout | Copy Writing | Photography

Broadway Bexleyheath Shopping Centre Logo
Broadway Bexleyheath Shopping Centre
Broadway Bexleyheath Shopping Centre
Broadway Bexleyheath Shopping Centre
Broadway Bexleyheath Shopping Centre

More work