In late 2015 ‘Storm Cromination London’ on the Cromwell Road was transformed from the iconic classic poster site into the ultimate digital canvas. Its 450 square metres of the most creative space in the UK’s digital Out of Home marketplace, gives advertisers the opportunity to dominate the longest digital site in Europe and in a desirable and affluent advertising hot spot – West London. Smart Soho was tasked to create a narrative that told the story of this incredible landmark. The film would run in tandem with an ad campaign that would appear in popular London magazines and newspapers.
Scripting | Filming | Editing | Art Direction | Graphic Design | Photography | Campaign Management | Retouching