Project Description

The biggest shopping centre in Western Europe has arrived. Close to Zaragoza in Spain, Puerto Venezia will be both massive and unique. Smart Soho created an end to end campaign for the launch for our clients British Land. A complete place-brand launch that included a roll out of collateral including website, wayfinding, advertising, branding and photography.

The biggest shopping centre in Western Europe has arrived. Close to Zaragoza in Spain, Puerto Venezia will be both massive and unique. Smart Soho created an end to end campaign for the launch for our clients British Land. A complete place-brand launch that included a roll out of collateral including website, wayfinding, advertising, branding and photography.

International Retail | 2.2m sq.ft

Placemaking | Estate Brand Management | Concept | Campaign | Art Direction | Digital | Illustration | Events | Photography

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