Project Description

Next to the Bank Of England in the heart of the City, the Royal Exchange has a long and varied history. Smart Soho worked with the client London and Paris to win the pitch to buy the Exchange and bring it back to fabulous life. Shopping in the City of London was a different story all those years ago. At that time, a hard-hitting place making campaign was needed to create a new shopping destination for the people who worked and lived in the City of London. Luxury shopping in the City had arrived. In the following years, we worked with all of the many luxury brands that had been lured to the new and exciting Royal Exchange with its fine mix of high-end dining and upmarket shopping. Smart Soho organised events, advertising, branding and photography that for years after kept the Exchange front of mind with London’s discerning shoppers. The Ad campaigns for Royal Exchange were always a strong mix of quality and luxury feel with playful cut through advertising.

Next to the Bank Of England in the heart of the City, the Royal Exchange has a long and varied history. Smart Soho worked with the client London and Paris to win the pitch to buy the Exchange and bring it back to fabulous life. Shopping in the City of London was a different story all those years ago. At that time, a hard-hitting place making campaign was needed to create a new shopping destination for the people who worked and lived in the City of London. Luxury shopping in the City had arrived. In the following years, we worked with all of the many luxury brands that had been lured to the new and exciting Royal Exchange with its fine mix of high-end dining and upmarket shopping. Smart Soho organised events, advertising, branding and photography that for years after kept the Exchange front of mind with London’s discerning shoppers. The Ad campaigns for Royal Exchange were always a strong mix of quality and luxury feel with playful cut through advertising.

Retail, Office & F&B | 67,000 sq.ft

Placemaking | Branding | Campaign | Brand Management | Events | Art Direction | Brochure | Illustration

Brand Events

Agent Provocateur fashion show

Exhibitions

Mont Blanc photographic exhibition

More work