Project Description

Camberley’s central shopping centre is undertaking a complete refurbishment, its previous owners having moved on. A new name was needed, as well as a complete rebrand. Out of many variations ‘The Square Camberley’ was chosen as the name. We then devised a simple, clean, word-mark, brand guidelines and total signage regime to complement the architect’s new design plans.

Camberley’s central shopping centre is undertaking a complete refurbishment, its previous owners having moved on. A new name was needed, as well as a complete rebrand. Out of many variations ‘The Square Camberley’ was chosen as the name. We then devised a simple, clean, word-mark, brand guidelines and total signage regime to complement the architect’s new design plans.

Retail Shopping Centre | 480,000 sq.ft

Place Branding | Concept | Campaign Design | Art Direction | Photography | Signage | Digital Design | Wayfinding

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