12 Henrietta Street, Covent Garden

Royal London

12 Henrietta St | Royal London

The Garden just got Greener

In Covent Garden’s Henrietta Street, the lush green of the interiors created the perfect brand backdrop – colour ways, messaging, style, you name it! The perfect blend of modern elegance and edgy design, against a historic backdrop. This was a full pre-let campaign, and the film its stylish centrepiece. But let’s face it – photo shoots of office space can be pretty standard. Not here, not on our watch! A super cool 1980’s style fashion shoot brought the space to life, showcasing the impressive reception, and taking the journey up to two inspirational floors of office space. Edgy, effervescent and trendsetting – thats the office space, and our designs of course!

In Covent Garden’s Henrietta Street, the lush green of the interiors created the perfect brand backdrop – colour ways, messaging, style, you name it! The perfect blend of modern elegance and edgy design, against a historic backdrop. This was a full pre-let campaign, and the film its stylish centrepiece. But let’s face it – photo shoots of office space can be pretty standard. Not here, not on our watch! A super cool 1980s style fashion shoot brought the space to life, showcasing the impressive reception, and taking the journey up to two inspirational floors of office space. Edgy, effervescent and trendsetting – thats the office space, and our designs of course!

Concept
Campaign
Branding
Digital
Film
Copy
Photography

12 Henrietta Street Logo
12 Henrietta Street Device Web
12 Henrietta Street Device Film

The fitout

12 Henrietta’s fit out is stand out. We created a brand and campaign that not only it deserved, but was also an effective marking tool. The fit out was so remarkable it needed to be front and centre in the campaign. With a colour palette taken direct from the furnishings, we connected the space with the Covent Garden location by giving the campaign a strapline that married the two together.

12 Henrietta’s fit out is stand out. We created a brand and campaign that not only it deserved, but was also an effective marking tool. The fit out was so remarkable it needed to be front and centre in the campaign. With a colour palette taken direct from the furnishings, we connected the space with the Covent Garden location by giving the campaign a strapline that married the two together.
12 Henrietta Street Reception
12 Henrietta Street Interior
12 Henrietta Street Reception

View our work

Plug into a new world of working

Fifty Electric Boulevard

Live the lab life

The Refinery

Get your business Farringdon bound

The Bindery

Look up Carnaby

Carnaby Offices

A smilier work life

Akoya Work Neighbourhoods

Making a Mayfair masterpiece

Eighty Grosvenor Street

EC to get excited about

16 Eastcheap

The Art of Building

Q1, King’s Cross

A new office blueprint

90 Bartholomew Cl.

Where your business will flourish

Stanford Building

New Business

Hello, Soho.
Get in contact with Martin Laking to chat about smarter property marketing.

martin@smartsoho.co.uk
Telephone: 020 3026 2711

New Business

Now in Manchester’s embrace. Get in contact with Emily Durham to chat about smarter property marketing.

emily@smartsoho.co.uk
Telephone: 07484 611496

Portfolio

Download our extended portfolio to see the other great projects we have been working on recently.