Royal London | 12 Henrietta Street, Covent Garden

The Garden just got Greener

In Covent Garden’s Henrietta Street, the lush green of the interiors created the perfect brand backdrop – colour ways, messaging, style, you name it! The perfect blend of modern elegance and edgy design, against a historic backdrop. This was a full pre-let campaign, and the film its stylish centrepiece. But let’s face it – photo shoots of office space can be pretty standard. Not here, not on our watch! A super cool 1980s style fashion shoot brought the space to life, showcasing the impressive reception, and taking the journey up to two inspirational floors of office space. Edgy, effervescent and trendsetting – thats the office space, and our designs of course!

Concept / Campaign / Branding / Digital / Film / Copy / Photography

An interior difficult to ignore

Standout fitout

12 Henrietta’s fit out is stand out. We created a brand and campaign that not only it deserved, but was also an effective marking tool. The fit out was so remarkable it needed to be front and centre in the campaign. With a colour palette taken direct from the furnishings, we connected the space with the Covent Garden location by giving the campaign a strapline that married the two together.