Project Description

Royal London | 12 Henrietta Street, Covent Garden

The Garden just got Greener

The Garden just got Greener

In Covent Garden’s Henrietta Street, the lush green of the interiors created the perfect brand backdrop – colour ways, messaging, style, you name it! The perfect blend of modern elegance and edgy design, against a historic backdrop. This was a full pre-let campaign, and the film its stylish centrepiece. But let’s face it – photo shoots of office space can be pretty standard. Not here, not on our watch! A super cool 1980s style fashion shoot brought the space to life, showcasing the impressive reception, and taking the journey up to two inspirational floors of office space. Edgy, effervescent and trendsetting – thats the office space, and our designs of course!

Concept / Campaign / Branding / Digital / Film / Copy / Photography
12 Henrietta Street Logo
12 Henrietta Street Device Web
12 Henrietta Street Device Film

An interior difficult to ignore

Standout fitout

Standout fitout

12 Henrietta’s fit out is stand out. We created a brand and campaign that not only it deserved, but was also an effective marking tool. The fit out was so remarkable it needed to be front and centre in the campaign. With a colour palette taken direct from the furnishings, we connected the space with the Covent Garden location by giving the campaign a strapline that married the two together.

12 Henrietta Street Reception
12 Henrietta Street Interior
12 Henrietta Street Reception

View our work

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Akoya

A smilier work life

25 Eccleston Place

Worklife exclusivity with flex appeal

Eighty Grosvenor Street

Making a Mayfair masterpiece

16 Eastcheap

EC to get excited about

Q1, King’s Cross

The Art of Building

12 Henrietta Street

The garden just got greener

90 Bartholomew Close

A new office blueprint

Stanford Building

Where your business will flourish

New business

Get in contact with Martin Laking to chat about smarter property marketing.

martin@smartsoho.co.uk
Telephone: 020 3026 2711

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Smart films

Our in-house film team can produce anything from a basic flythrough to a full concept film with a narrative.