Project Description

16 Eastcheap, City of London

EC to get excited about

16 Eastcheap, City of London

EC to get excited about

Property marketing in the City of London isn’t usually as daring as Eastcheap. But here, the play on the postcode made it easy (or EC) to get excited about. Behind its striking Portland stone facade, 16 Eastcheap, EC3, has undergone a dramatic full refurbishment and extension, with people and wellbeing at its heart.

With beautiful roof top terraces, high spec digital infrastructure set across 7 floors, the branding for this prestigious double fronted detached building had to be equally impressive. So we brought in some big characters to bring the wow factor.

Concept / Campaign / Branding / Digital / Copy / Illustration / Environmental / Merchandise
Property marketing in the City of London isn’t usually as daring as Eastcheap. But here, the play on the postcode made it easy (or EC) to get excited about. Behind its striking Portland stone facade, 16 Eastcheap, EC3, has undergone a dramatic full refurbishment and extension, with people and wellbeing at its heart.
With beautiful roof top terraces, high spec digital infrastructure set across 7 floors, the branding for this prestigious double fronted detached building had to be equally impressive. So we brought in some big characters to bring the wow factor.
Concept / Campaign / Branding / Digital / Copy / Illustration / Environmental / Merchandise
Typeface: Peggs Regular

The beautifully cut Peggs typeface, helps us break the City of London property marketing mould. Fun, quirky but still with a whiff of sophistication and certainly elegance. It ticked the right boxes for us to achieve a eye-catching campaign and brand that worked with the visuals as well as the property itself.

Typeface: Peggs Regular
The beautifully cut Peggs typeface, helps us break the City of London property marketing mould. Fun, quirky but still with a whiff of sophistication and certainly elegance. It ticked the right boxes for us to achieve a eye-catching campaign and brand that worked with the visuals as well as the property itself.
Campaign roll-out

Rolling out a marketing campaign that included expressive face masks (the fun kind!), and even plants for the green-fingered, this was a campaign for city slickers who don’t want the traditional city life.

Campaign roll-out
Rolling out a marketing campaign that included expressive face masks (the fun kind!), and even plants for the green-fingered, this was a campaign for city slickers who don’t want the traditional city life.
View our work

Akoya

A smilier work life

Eighty Grosvenor Street

Making a Mayfair masterpiece

16 Eastcheap

EC to get excited about

Q1, King’s Cross

The Art of Building

12 Henrietta Street

The garden just got greener

90 Bartholomew Close

A new office blueprint

Stanford Building

Where your business will flourish

31 Gt. Marlborough St.

Your style of office
New business

Get in contact with Martin Laking to chat about smarter property marketing.

martin@smartsoho.co.uk
Telephone: 020 3026 2711

See more

Download our extended portfolio to see the other great projects we have been working on recently.

Smart films

Our in-house film team can produce anything from a basic flythrough to a full concept film with a narrative.