Project Description

Helical | 90 Bartholomew Close

A new office blueprint

A new office blueprint

In its former life, 90 Bartholomew Close was a lino factory. In the heart of trend-setting Smithfield, we wanted the marketing campaign to evoke the unique, stylish, and super cool swagger of the area itself! In homage to the building’s beginnings, we commissioned a linocut artist to produce four bespoke pieces that we used throughout the marketing campaign. Eye-catching, memorable, distinctive – just like the contemporary and stylish office space and its surroundings. Helical went on to open an all-day bar and restaurant at street level, with the aptly named LINO, focused on British produce and ingredients, winning multiple awards.

Concept / Campaign / Branding / Digital / Film / Photography / Copy / Art
90 Bartholomew Close - Logo
90 Bartholomew Close - Website
90 Bartholomew Close - Website
90 Bartholomew Close - Website
90 Bartholomew Close - Newspaper Brochure
90 Bartholomew Close - Newspaper Brochure
90 Bartholomew Close - Lino Illustration Wall
90 Bartholomew Close - Lino Illustration Bag
90 Bartholomew Close - Lino Cafe
90 Bartholomew Close - Lino Illustration Bag
90 Bartholomew Close - Roof Terrace

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A new office blueprint

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Get in contact with Martin Laking to chat about smarter property marketing.

martin@smartsoho.co.uk
Telephone: 020 3026 2711

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