Project Description

90 Bartholomew Close

A new office blueprint

90 Bartholomew Close

A new office blueprint

In its former life, 90 Bartholomew Close was a lino factory. In the heart of trend-setting Smithfield, we wanted the marketing campaign to evoke the unique, stylish, and super cool swagger of the area itself! In homage to the building’s beginnings, we commissioned a linocut artist to produce four bespoke pieces that we used throughout the marketing campaign. Eye-catching, memorable, distinctive – just like the contemporary and stylish office space and its surroundings. Helical went on to open an all-day bar and restaurant at street level, with the aptly named LINO, focused on British produce and ingredients, winning multiple awards.

Concept / Campaign / Branding / Digital / Film / Photography / Copy / Art
In its former life, 90 Bartholomew Close was a lino factory. In the heart of trend-setting Smithfield, we wanted the marketing campaign to evoke the unique, stylish, and super cool swagger of the area itself! In homage to the building’s beginnings, we commissioned a linocut artist to produce four bespoke pieces that we used throughout the marketing campaign. Eye-catching, memorable, distinctive – just like the contemporary and stylish office space and its surroundings. Helical went on to open an all-day bar and restaurant at street level, with the aptly named LINO, focused on British produce and ingredients, winning multiple awards.
Concept / Campaign / Branding / Digital / Film / Photography / Copy / Art
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A new office blueprint

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Get in contact with Martin Laking to chat about smarter property marketing.

martin@smartsoho.co.uk
Telephone: 020 3026 2711

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