Project Description
90 Bartholomew Close
A new office blueprint
90 Bartholomew Close
A new office blueprint
In its former life, 90 Bartholomew Close was a lino factory. In the heart of trend-setting Smithfield, we wanted the marketing campaign to evoke the unique, stylish, and super cool swagger of the area itself! In homage to the building’s beginnings, we commissioned a linocut artist to produce four bespoke pieces that we used throughout the marketing campaign. Eye-catching, memorable, distinctive – just like the contemporary and stylish office space and its surroundings. Helical went on to open an all-day bar and restaurant at street level, with the aptly named LINO, focused on British produce and ingredients, winning multiple awards.
Concept / Campaign / Branding / Digital / Film / Photography / Copy / Art
In its former life, 90 Bartholomew Close was a lino factory. In the heart of trend-setting Smithfield, we wanted the marketing campaign to evoke the unique, stylish, and super cool swagger of the area itself! In homage to the building’s beginnings, we commissioned a linocut artist to produce four bespoke pieces that we used throughout the marketing campaign. Eye-catching, memorable, distinctive – just like the contemporary and stylish office space and its surroundings. Helical went on to open an all-day bar and restaurant at street level, with the aptly named LINO, focused on British produce and ingredients, winning multiple awards.
Concept / Campaign / Branding / Digital / Film / Photography / Copy / Art
View our work
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EC to get excited about
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The Art of Building
12 Henrietta Street
The garden just got greener
90 Bartholomew Close
A new office blueprint
Stanford Building
Where your business will flourish
31 Gt. Marlborough St.
Your style of office
New business
Get in contact with Martin Laking to chat about smarter property marketing.
martin@smartsoho.co.uk
Telephone: 020 3026 2711
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