Project Description

Jones Lang LaSalle purchased the entire UK portfolio of shopping Malls. This meant every Mall required a brand overhaul, giving the Malls back to the town in which they reside. Bexley Heath’s Mall was given to us to re-brand and we created a photography led campaign placing the label ‘B’ on classy fashionable clothing or people. We think the results bring real class and sophistication to Bexley.

Place Branding | Campaign Design | Art Direction | Rollout | Copy Writing | Photography
Jones Lang LaSalle purchased the entire UK portfolio of shopping Malls. This meant every Mall required a brand overhaul, giving the Malls back to the town in which they reside. Bexley Heath’s Mall was given to us to re-brand and we created a photography led campaign placing the label ‘B’ on classy fashionable clothing or people. We think the results bring real class and sophistication to Bexley.
Place Branding | Campaign Design | Art Direction | Rollout | Copy Writing | Photography
Broadway Bexleyheath Shopping Centre Logo
Broadway Bexleyheath Shopping Centre
Broadway Bexleyheath Shopping Centre
Broadway Bexleyheath Shopping Centre
Broadway Bexleyheath Shopping Centre