That was the message for our campaign for Shaftesbury, whose portfolio stretches across 14 streets, covering almost five acres, in one of London’s most beloved areas. While Carnaby is shopping, food, drink and culture central, it’s less well known as the perfect office location. An eclectic mix of high tech purpose built offices and Georgian townhouses demanded a campaign like no other.
We wanted to create an exciting feel for the office space, appealing to – well….people like us – creative, media, fun-loving business types…who want to work and enjoy the after hours that Carnaby offers. Enter our illustrative genius Jack, who brought his quick-witted quirky and humorous style to the project. A whole pre-let and ongoing marketing campaign has evolved, and is designed so that new tenants can feel part of Carnaby for the long term!