Tucked away just over the road from Liverpool Street Station is a hidden City gem. Blackstone’s Devonshire Square. Smart Soho created place branding for Devonshire Square that gave this new mixed-use destination a unique identity. We looked after all aspects of design and marketing on the Square before, during and long after the restoration, ranging across wayfinding, event organisation and advertisement. Internal comms was a key part in helping the site management team to ensure the well- being of the site workers and residents. Throughout our time with Blackstone we worked side by side with them, creating a sense of community and belonging.
Brand | Placemaking | Estate Brand Management | Concept | Art Direction | Digital | Events