Project Description

It’s always a challenge to create a communication for a new or refurbished building when it’s still shrouded in scaffolding. With the Harley Building we approached this tricky problem by beginning with a simple film of the building being drawn in good old-fashioned Indian Ink and finishing with the logo being drawn in the same style. This hand-drawn theme was continued throughout the project on all collateral. The entire building was successfully let on completion to a single occupier.

Place Branding | Concept | Filming | Art Direction | Scriptwriting | Digital Design | Illustration | Events
It’s always a challenge to create a communication for a new or refurbished building when it’s still shrouded in scaffolding. With the Harley Building we approached this tricky problem by beginning with a simple film of the building being drawn in good old-fashioned Indian Ink and finishing with the logo being drawn in the same style. This hand-drawn theme was continued throughout the project on all collateral. The entire building was successfully let on completion to a single occupier.
Place Branding | Concept | Filming | Art Direction | Scriptwriting | Digital Design | Illustration | Events