{"id":10359,"date":"2023-01-06T13:51:01","date_gmt":"2023-01-06T13:51:01","guid":{"rendered":"https:\/\/smartsoho.co.uk\/?post_type=avada_portfolio&p=10359"},"modified":"2024-01-03T14:28:03","modified_gmt":"2024-01-03T14:28:03","slug":"the-refinery","status":"publish","type":"avada_portfolio","link":"https:\/\/smartsoho.co.uk\/work\/the-refinery\/","title":{"rendered":"The Refinery"},"content":{"rendered":"

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The Refinery, Hammersmith<\/h1>\n<\/div><\/div><\/div>

ARC.<\/h1>\n<\/div><\/div><\/div>

The Refinery | ARC.<\/h1>\n<\/div><\/div><\/div>
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Live the lab life<\/h2>\n<\/div>
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Being a scientist today isn\u2019t about white coats and microscopes all in labs hidden from sight. The Refinery is a new lab-enabled office in Hammersmith, beautifully located by the side of the Thames. It\u2019s the perfect home for dynamic scientists.<\/h4>\n

Fully fitted for labwork and admin, bright, airy and with great views, the building was designed to attract the brightest and best of science companies. There\u2019s life outside the lab, so we created Live The Lab Life, to showcase not just the building but all the amenities and pleasures people could enjoy both inside the building and outside of work. Simple juxtapositions carried each message forward in print, digital, social and in film.<\/h4>\n<\/div>
Being a scientist today isn\u2019t about white coats and microscopes all in labs hidden from sight. The Refinery is a new lab-enabled office in Hammersmith, beautifully located by the side of the Thames. It\u2019s the perfect home for dynamic scientists.<\/h6>\n
Fully fitted for labwork and admin, bright, airy and with great views, the building was designed to attract the brightest and best of science companies. There\u2019s life outside the lab, so we created Live The Lab Life, to showcase not just the building but all the amenities and pleasures people could enjoy both inside the building and outside of work. Simple juxtapositions carried each message forward in print, digital, social and in film.<\/h6>\n<\/div><\/div><\/div>

Concept
\nCampaign
\nBrand Strategy
\nVerbal Identity
\nIllustration
\nAnimation
\nMerchandise<\/h1>\n<\/div><\/div><\/div><\/div><\/div><\/div>