<\/div><\/div><\/div><\/div><\/div><\/div><\/div>
A new office
\nblueprint<\/h2>\n<\/div><\/div><\/div><\/div>
In its former life, 90 Bartholomew Close was a lino factory. In the heart of trend-setting Smithfield, we wanted the marketing campaign to evoke the unique, stylish, and super cool swagger of the area itself! In homage to the building\u2019s beginnings, we commissioned a linocut artist to produce four bespoke pieces that we used throughout the marketing campaign. Eye-catching, memorable, distinctive \u2013 just like the contemporary and stylish office space and its surroundings. Helical went on to open an all-day bar and restaurant at street level, with the aptly named LINO, focused on British produce and ingredients, winning multiple awards.<\/h4>\n<\/div>In its former life, 90 Bartholomew Close was a lino factory. In the heart of trend-setting Smithfield, we wanted the marketing campaign to evoke the unique, stylish, and super cool swagger of the area itself! In homage to the building\u2019s beginnings, we commissioned a linocut artist to produce four bespoke pieces that we used throughout the marketing campaign. Eye-catching, memorable, distinctive \u2013 just like the contemporary and stylish office space and its surroundings. Helical went on to open an all-day bar and restaurant at street level, with the aptly named LINO, focused on British produce and ingredients, winning multiple awards.<\/h6>\n<\/div><\/div><\/div>Concept
\nCampaign
\nBranding
\nDigital
\nFilm
\nPhotography
\nCopy
\nArt<\/h1>\n<\/div><\/div><\/div><\/div><\/div><\/div>![](\"https:\/\/smartsoho.co.uk\/wp-content\/uploads\/2022\/04\/90BC_Logo_2022.svg\" "\\"90BC_Logo_2022\\"")
<\/span><\/div><\/div><\/div><\/div><\/div>