{"id":7865,"date":"2022-11-23T11:18:04","date_gmt":"2022-11-23T11:18:04","guid":{"rendered":"https:\/\/smartsoho.co.uk\/?post_type=avada_portfolio&p=7865"},"modified":"2024-01-03T13:09:47","modified_gmt":"2024-01-03T13:09:47","slug":"carnaby-offices","status":"publish","type":"avada_portfolio","link":"https:\/\/smartsoho.co.uk\/work\/carnaby-offices\/","title":{"rendered":"Carnaby Offices"},"content":{"rendered":"

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Carnaby Offices<\/h1>\n<\/div><\/div><\/div>

Shaftesbury<\/h1>\n<\/div><\/div><\/div>

Carnaby Offices | Shaftesbury<\/h1>\n<\/div><\/div><\/div>
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Look up Carnaby<\/h2>\n<\/div>
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That was the message for our campaign for Shaftesbury, whose portfolio stretches across 14 streets, covering almost five acres, in one of London\u2019s most beloved areas. While Carnaby is shopping, food, drink and culture central, it\u2019s less well known as the perfect office location. An eclectic mix of high tech purpose built offices and Georgian townhouses demanded a campaign like no other.<\/h4>\n

We wanted to create an exciting feel for the office space, appealing to \u2013 well\u2026 people like us \u2013 creative, media, fun-loving business types\u2026 who want to work and enjoy the after hours that Carnaby offers. Enter our illustrative genius Jack, who brought his quick-witted quirky and humorous style to the project. A whole pre-let and ongoing marketing campaign has evolved, and is designed so that new tenants can feel part of Carnaby for the long term!<\/h4>\n<\/div>
That was the message for our campaign for Shaftesbury, whose portfolio stretches across 14 streets, covering almost five acres, in one of London\u2019s most beloved areas. While Carnaby is shopping, food, drink and culture central, it\u2019s less well known as the perfect office location. An eclectic mix of high tech purpose built offices and Georgian townhouses demanded a campaign like no other.<\/h6>\n
We wanted to create an exciting feel for the office space, appealing to \u2013 well\u2026 people like us \u2013 creative, media, fun-loving business types\u2026 who want to work and enjoy the after hours that Carnaby offers. Enter our illustrative genius Jack, who brought his quick-witted quirky and humorous style to the project. A whole pre-let and ongoing marketing campaign has evolved, and is designed so that new tenants can feel part of Carnaby for the long term!<\/h6>\n<\/div><\/div><\/div>

Concept
\nPlace Branding
\nDigital
\nFilm
\nDesign
\nPrint
\nIllustration
\nMerchandise<\/h1>\n<\/div><\/div><\/div><\/div><\/div><\/div>
\"Carnaby<\/span><\/div><\/div><\/div><\/div><\/div>
<\/span><\/div><\/div><\/div><\/div><\/div>
\"Carnaby<\/span><\/div>
\"Carnaby<\/span><\/div>
\"Carnaby<\/span><\/div><\/div><\/div><\/div><\/div>
\"Carnaby<\/span><\/div><\/div><\/div><\/div><\/div>

The illustration<\/h1>\n<\/div>
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Playful & powerful<\/h5>\n<\/div>
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We love using people in our marketing. It brings life and an emotional connection to a campaign. Quite often we look to engage with the potential occupier when marketing a single building, but here, with the whole estate to consider, we wanted to present the sales team and give each of the team their unique identity. We did this using illustrations, bringing out real elements of the agents\u2019 character. This wasn\u2019t simply playful, it was also a valuable sales technique.<\/h4>\n<\/div>
We love using people in our marketing. It brings life and an emotional connection to a campaign. Quite often we look to engage with the potential occupier when marketing a single building, but here, with the whole estate to consider, we wanted to present the sales team and give each of the team their unique identity. We did this using illustrations, bringing out real elements of the agents\u2019 character. This wasn\u2019t simply playful, it was also a valuable sales technique.<\/h6>\n<\/div><\/div><\/div><\/div><\/div>
\"Carnaby<\/span><\/div>
<\/div>

Meet Matt<\/h3>\n<\/div><\/div><\/div>
\"Carnaby<\/span><\/div>
<\/div>

Charlotte<\/h3>\n<\/div><\/div><\/div>
\"Carnaby<\/span><\/div>
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Sophie<\/h3>\n<\/div><\/div><\/div>
\"Carnaby<\/span><\/div>
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& Lois<\/h3>\n<\/div><\/div><\/div><\/div><\/div>
\"Carnaby<\/span><\/div><\/div><\/div><\/div><\/div>
\"Carnaby<\/span><\/div>

Branding<\/h1>\n<\/div>
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A careful selection was required for the typeface selection. We needed a typeface to sit well both with the existing Carnaby brand as well as stand out and stand-alone.<\/h4>\n

We felt the Tomorrow typeface worked really well with the Carnaby logo. The cut of the type uses the same 45 degree angles that the logo has sliced into it giving a very close synergy between the two, thus creating a sense of they were meant to be together.<\/h4>\n<\/div>
A careful selection was required for the typeface selection. We needed a typeface to sit well both with the existing Carnaby brand as well as stand out and stand-alone.<\/h6>\n
We felt the Tomorrow typeface worked really well with the Carnaby logo. The cut of the type uses the same 45 degree angles that the logo has sliced into it giving a very close synergy between the two, thus creating a sense of they were meant to be together.<\/h6>\n<\/div><\/div><\/div><\/div><\/div>
\"Carnaby<\/span><\/div><\/div><\/div><\/div><\/div>
\n
\n
\n
\n
\n
\n

View our work<\/h1>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>
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Fifty Electric Boulevard<\/span><\/h3>\n<\/div>

See more<\/a><\/h3>\n<\/div><\/div><\/div>

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See more<\/a><\/h3>\n<\/div><\/div><\/div>

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The Bindery<\/span><\/h3>\n<\/div>

See more<\/a><\/h3>\n<\/div><\/div><\/div>

Look up Carnaby<\/span><\/h1>\n<\/div>
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Carnaby Offices<\/span><\/h3>\n<\/div>

See more<\/a><\/h3>\n<\/div><\/div><\/div>

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Akoya Work Neighbourhoods<\/span><\/h3>\n<\/div>

See more<\/a><\/h3>\n<\/div><\/div><\/div>

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Eighty Grosvenor Street<\/span><\/h3>\n<\/div>

See more<\/a><\/h3>\n<\/div><\/div><\/div>

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See more<\/a><\/h3>\n<\/div><\/div><\/div>

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See more<\/a><\/h3>\n<\/div><\/div><\/div>

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Where your business will flourish<\/span><\/h1>\n<\/div>
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Stanford Building<\/span><\/h3>\n<\/div>

See more<\/a><\/h3>\n<\/div><\/div><\/div><\/div><\/div>\n

New Business<\/span><\/h1>\n<\/div>
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Hello, Soho.
Get in contact with Martin Laking to chat about smarter property marketing.<\/span><\/h4>\n<\/div>
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martin@smartsoho.co.uk<\/a>
\nTelephone: 020 3026 2711<\/span><\/h4>\n<\/div>
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New Business<\/span><\/h1>\n<\/div>
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Now in Manchester’s embrace. Get in contact with Emily Durham to chat about smarter property marketing.<\/span><\/h4>\n<\/div>
<\/div>

emily@smartsoho.co.uk<\/a>
\nTelephone: 07484 611496<\/span><\/h4>\n<\/div>
<\/div><\/div><\/div>

Portfolio<\/span><\/h1>\n<\/div>
<\/div><\/div>

Download our extended portfolio to see the other great projects we have been working on recently.<\/span><\/h4>\n<\/div>
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Download Portfolio<\/a><\/h4>\n<\/div>
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