3 Tottenham Mews, Fitzrovia
Westbrook Partners
3 Tottenham Mews | Westbrook Partners
Luxurious.
Stylish.
Unique.
Contemporary living in the heart of Fitzrovia.
Fully fitted for labwork and admin, bright, airy and with great views, the building was designed to attract the brightest and best of science companies. There’s life outside the lab, so we created Live The Lab Life, to showcase not just the building but all the amenities and pleasures people could enjoy both inside the building and outside of work. Simple juxtapositions carried each message forward in print, digital, social and in film.
Being a scientist today isn’t about white coats and microscopes all in labs hidden from sight. The Refinery is a new lab-enabled office in Hammersmith, beautifully located by the side of the Thames. It’s the perfect home for dynamic scientists.
Fully fitted for labwork and admin, bright, airy and with great views, the building was designed to attract the brightest and best of science companies. There’s life outside the lab, so we created Live The Lab Life, to showcase not just the building but all the amenities and pleasures people could enjoy both inside the building and outside of work. Simple juxtapositions carried each message forward in print, digital, social and in film.
Concept
Campaign
Brand Strategy
Verbal Identity
Illustration
Animation
Merchandise
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An illustrative watercolour style was introduced to the brand to help paint the perfect picture of quintessential England. Fitzrovia has become an idyllic village in the heart of the West End.
An illustrative watercolour style was introduced to the brand to help paint the perfect picture of quintessential England. Fitzrovia has become an idyllic village in the heart of the West End.
Fabulous Fitzrovia