A powerhouse of design and history. An icon in its own right. In a loved location. Battersea Power Station.

All eyes were on what the regeneration of this Grade II listed landmark and the surrounding area would bring. With everyone (ourselves included) championing its success, we had the privilege of being asked to help write a piece of the story.

Battersea Power Station asked us to create a campaign that told the story of the huge expansion of office space in the neighbourhood; Fifty Electric Boulevard.

They wanted the building to have an identity separate from the Power Station’s, which exhibited the vast and exceptional quality office space, whilst at the same time continuing to show off the incredible lifestyle offering in the neighbourhood.

Using isometric art, we commissioned illustrator Rod Hunt to recreate 50 Electric Boulevard and this new neighbourhood of Battersea. We then animated and digitised the art creating a stunning film and an interactive building model. Creating a new world for marketing, to show a new world of working.