Project Description

Q1, 20 Handyside Street, King’s Cross

The Art of Building

Q1, 20 Handyside Street, King’s Cross

The Art of Building

PMA Awards 2019 | Winner

Best marketing campaign for office

Our first project on the prestigious King’s Cross Estate turned out to be a real showpiece for us. Q1 is a vibrant, fresh, development that has flowered in a location steeped in heritage and history. It’s the latest destination for art to flourish, design to find a home and creativity to take wing. Argent’s brief to us was very simple. Come up with something they hadn’t done before, and make it a concept and piece of marketing that stood out.

So, we commissioned six graduate artists, all working in very different creative mediums, to express how Q1 inspired them. The results were surprising, intriguing, unexpected and very exciting. A true reflection, in fact, of Q1’s ethos and possibilities. Our work won the Best Marketing Campaign (Offices) at The Property Marketing Awards 2019. Something we and the client were delighted about.

Concept / Campaign / Digital / Film / Design / Print / Illustration / Art / Merchandise
PMA Awards 2019 | Winner

Best marketing campaign for office

Our first project on the prestigious King’s Cross Estate turned out to be a real showpiece for us. Q1 is a vibrant, fresh, development that has flowered in a location steeped in heritage and history. It’s the latest destination for art to flourish, design to find a home and creativity to take wing. Argent’s brief to us was very simple. Come up with something they hadn’t done before, and make it a concept and piece of marketing that stood out.
So, we commissioned six graduate artists, all working in very different creative mediums, to express how Q1 inspired them. The results were surprising, intriguing, unexpected and very exciting. A true reflection, in fact, of Q1’s ethos and possibilities. Our work won the Best Marketing Campaign (Offices) at The Property Marketing Awards 2019. Something we and the client were delighted about.
Concept / Campaign / Digital / Film / Design / Print / Illustration / Art / Merchandise
Interactive merchandise pack

The campaign was founded on arts and ideas – not just ours, but also yours. And so we put together an art pack, complete with the brochure, with pages ready for scribbling on, using the pencils we provided –  and not to mention a handy art bag.

Interactive merchandise pack
The campaign was founded on arts and ideas – not just ours, but also yours. And so we put together an art pack, complete with the brochure, with pages ready for scribbling on, using the pencils we provided –  and not to mention a handy art bag.
Thank you

We would like to give a special mention and a big thankyou to the artists. Each brought something very different and special to the project and we couldn’t have done it without them. We look forward to working with them in the future.

Thank you
We would like to give a special mention and a big thankyou to the artists. Each brought something very different and special to the project and we couldn’t have done it without them. We look forward to working with them in the future.
View our work

Akoya

A smilier work life

Eighty Grosvenor Street

Making a Mayfair masterpiece

16 Eastcheap

EC to get excited about

Q1, King’s Cross

The Art of Building

12 Henrietta Street

The garden just got greener

90 Bartholomew Close

A new office blueprint

Stanford Building

Where your business will flourish

31 Gt. Marlborough St.

Your style of office
New business

Get in contact with Martin Laking to chat about smarter property marketing.

martin@smartsoho.co.uk
Telephone: 020 3026 2711

See more

Download our extended portfolio to see the other great projects we have been working on recently.

Smart films

Our in-house film team can produce anything from a basic flythrough to a full concept film with a narrative.